Traditionally, luxury perfume brands gravitate towards "midnight" aesthetics—dark, heavy, and distant. For Lumière, we wanted to flip the script.

Our design philosophy centers on "Morning Light Luxury". It captures the intimacy of the first light of day—warm, breathable, and personal. We stripped away the heavy black boxes and replaced them with asymmetrical layouts, generous whitespace, and fluid typography to evoke the feeling of scent drifting through the air.