LUMIÈRE
Redefining the digital fragrance experience through light, texture, and ritualistic interaction.
The Concept of
Morning Light
Traditionally, luxury perfume brands gravitate towards "midnight" aesthetics—dark, heavy, and distant. For Lumière, we wanted to flip the script.
Our design philosophy centers on "Morning Light Luxury". It captures the intimacy of the first light of day—warm, breathable, and personal. We stripped away the heavy black boxes and replaced them with asymmetrical layouts, generous whitespace, and fluid typography to evoke the feeling of scent drifting through the air.
LUMIÈRE
Color Palette
Typography
Used for headlines to convey elegance and history.
Used for body text to ensure modern readability.
Immersive Interaction
Below are the key components designed for the live website, featuring parallax scrolling and editorial layouts.
SENSORY
封存光與記憶的氣味藝術。
Morning Dew
"清澈的佛手柑與白茶，喚醒沈睡的靈魂。"
White Poetry
